Julie is curious about everything and, above all, passionate about the web. With a background in international business and over 12 years’ experience in marketing, she has a 360° view of her profession.
Julie began her career in Bordeaux, working for a well-known agency where she learned all the ins and outs, strategies and tools for improving the digital reputation of brands in all sectors, and generating e-commerce sales. She then discovered multi-channel marketing by managing online and offline marketing actions for an advertiser as Digital Project Manager for a pure player selling in Europe. She was interested in implementing digital processes to improve growth, which led her to move into the software sector 3 years later as a consultant and trainer in an IT services company. . Driven by her entrepreneurial spirit and an identified market opportunity, she founded a start-up specialising in SaaS management software for public and private sector targets.
Julie joined ALYCE in 2020, to manage the communications and marketing department of the SME, which was in the midst of a complete overhaul, building brand awareness in its traditional markets and developing the visibility of its innovative offerings. His or her role will be to understand market mechanisms, relay customer demand to develop new offerings, establish a global communications strategy to develop the company’s growth and position ALYCE as a major player in innovation in the mobility and transport market.
It’s not impossible that one day you’ll receive an email from Julie asking you what your ‘pain points’ are, so that you can think about solutions that could improve your daily life!
